Marketing quickies

I went back to school (mainly to try to avoid the loans)

I decided to take marketing. My degree taught me how to make beautiful clothes but it didn't teach me how to sell them. Here are a few tips on selling I learned in class.

NASTY VS GOOD WORDS

NASTY WORDS - GOOD WORDS

Cost/ Price - Total Investment

Down Payment - Initial Investment

Monthly payment -Monthly Investment

Contract - Agreement

Buy - Own

Sign - Okay/Authorize

Pitch - Story

Presentation - Proposal

Commission - Fee for Service

POWER CLOSES

• When do you think you will need it?
• Time frame (We can deliver today or a time more CONVENIENT for you)

TEN STEPS TO A SALE

1. Intro
2. Ice breaker
3. Listen
4. Ask Questions
5. Three to four second pause (In person sale)
6. Trial/ Close ( Ex: Try it, you'll like it)
7. Continue presentation
8. 1-3 Questions
9. Pause
10. Power Close ( Use power words)

POWER WORDS

• Free
• New
• Amazing
• Bonus
• More
• Reward
• Answer
• Secrets
• How
• Discount
• Exquisite
• YOU
• ...etc

Ice breakers using YOU

• I have a suggestion for YOU
• Heres an idea that could work for YOU
• MORE people like YOU own one than ever before
• The price is revelant to the benefits YOU receive

This is why I have the best sister in the world

I received an email from her this morning with a bunch of free things to do in Cali this summer.

I though I would share with the world.

Free Screening of an aztec movie at the Getty Villa. I have tix for this and i plan to go. I plan to go to Dukes before the movie. The Auditoriumat the villa is pretty awesome

http://www.getty.edu/museum/programs/performances/the_other_conquest.html

(We are planning on going to Dukes to have some Tacos and Hawaiian beer before.)

Free Museum Days

http://www.getty.edu/visit/la_museum_free_days.pdf

The Free Movies at the W (Although you probably need to buy a drink or something)

http://www.starwoodexclusiveoffers.com/laweekends/pdf/MLG_330-24x36a3.pdf

Free Concerts in Downtown (Mostly World Music)

http://www.grandperformances.org/

Free Outdoor Movies (Downtown)

http://www.laparks.org/pershingsquare/movie.html

Free Indie Music and Pub Crawl in Downtown (The last Friday of the Month starting this weekend, some of it's free. Some are just clubs that are listed)

http://downtownmusicproject.com/

Free Dance Lesson and Live Music on Fridays (The Dance changes every friday)

http://www.musiccenter.org/events/aa_dancedowntown.html

lafreebee.com is promoting some free concerts at some venue is redondo. They have a bob marley tribute band this weekend.

http://lafreebee.com/free-tickets-brixton-south-bay/

Vanessa Aquino

LOVE YOU SIS!!! YOU'RE THE BEST!!