I decided to take marketing. My degree taught me how to make beautiful clothes but it didn't teach me how to sell them. Here are a few tips on selling I learned in class.
NASTY VS GOOD WORDS
NASTY WORDS - GOOD WORDS
Cost/ Price - Total Investment
Down Payment - Initial Investment
Monthly payment -Monthly Investment
Contract - Agreement
Buy - Own
Sign - Okay/Authorize
Pitch - Story
Presentation - Proposal
Commission - Fee for Service
POWER CLOSES
- When do you think you will need it?
- Time frame (We can deliver today or a time more CONVENIENT for you)
TEN STEPS TO A SALE
- Intro
- Ice breaker
- Listen
- Ask Questions
- Three to four second pause (In person sale)
- Trial/ Close ( Ex: Try it, you'll like it)
- Continue presentation
- 1-3 Questions
- Pause
- Power Close ( Use power words)
POWER WORDS
- Free
- New
- Amazing
- Bonus
- More
- Reward
- Answer
- Secrets
- How
- Discount
- Exquisite
- YOU
- ...etc
Ice breakers using YOU
- I have a suggestion for YOU
- Heres an idea that could work for YOU
- MORE people like YOU own one than ever before
- The price is revelant to the benefits YOU receive
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