Showing posts with label fashion. Show all posts
Showing posts with label fashion. Show all posts

Wednesday, October 6, 2010

Just ask Wikipedia

No I dont sew, YES am a designer... just ask wikipedia

Fashion design terms

  • A fashion designer conceives garment combinations of line, proportion, color, and texture. While sewing and pattern-making skills are beneficial, they are not a pre-requisite of successful fashion design. Most fashion designers are formally trained or apprenticed.
  • A pattern maker (or pattern cutter) drafts the shapes and sizes of a garment's pieces. This may be done manually with paper and measuring tools or by using an AutoCAD computer software program. Another method is to drape fabric directly onto a dress form. The resulting pattern pieces can be constructed to produce the intended design of the garment and required size. Formal training is usually required for working as a pattern marker.
  • A tailor makes custom designed garments made to the client's measure; especially suits (coat and trousers, jacket and skirt, et cetera). Tailors usually undergo an apprenticeship or other formal training.
  • A textile designer designs fabric weaves and prints for clothes and furnishings. Most textile designers are formally trained as apprentices and in school.
  • A stylist co-ordinates the clothes, jewelry, and accessories used in fashion photography and catwalk presentations. A stylist may also work with an individual client to design a coordinated wardrobe of garments. Many stylists are trained in fashion design, the history of fashion and historical costume, and have a high level of expertise in the current fashion market and future market trends. However, some simply have a strong aesthetic sense for pulling great looks together.
  • A buyer selects and buys the mix of clothing available in retail shops, department stores and chain stores. Most fashion buyers are trained in business and/or fashion studies.
  • A seamstress sews ready to wear or mass produced clothing by hand or with a sewing machine, either in a garment shop or as a sewing machine operator in a factory. She (or he) may not have the skills to make (design and cut) the garments, or to fit them on a model.
  • A teacher of fashion design teaches the art and craft of fashion design in art or fashion school.
  • A custom clothier makes custom-made garments to order, for a given customer.
  • A dressmaker specializes in custom-made women's clothes: day, cocktail, and evening dresses, business clothes and suits, trousseaus, sports clothes, and lingerie.
  • An illustrator draws and paints clothing designs for commercial use.
  • A fashion forecaster predicts what colours, styles and shapes will be popular ("on-trend") before the garments are on sale in stores.
  • A model wears and displays clothes at fashion shows and in photographs.
  • A fit model aids the fashion designer by wearing and commenting on the fit of clothes during their design and pre-manufacture. Fit models need to be a particular size for this purpose.
  • A fashion journalist writes fashion articles describing the garments presented or fashion trends, for magazines or newspapers.
  • An alterations specialist (alterationist) adjusts the fit of completed garments, usually ready-to-wear, and sometimes re-styles them. NOTE: despite tailors altering garments to fit the client, not all alterationists are tailors.
  • An Image Consultant, wardrobe consultant or fashion advisor recommends styles and colors that are flattering to the client.

Wednesday, July 21, 2010

Marketing quickies

I went back to school (mainly to try to avoid the loans)

I decided to take marketing. My degree taught me how to make beautiful clothes but it didn't teach me how to sell them. Here are a few tips on selling I learned in class.

NASTY VS GOOD WORDS

NASTY WORDS - GOOD WORDS
Cost/ Price - Total Investment
Down Payment - Initial Investment
Monthly payment -Monthly Investment
Contract - Agreement
Buy - Own
Sign - Okay/Authorize
Pitch - Story
Presentation - Proposal
Commission - Fee for Service


POWER CLOSES

  • When do you think you will need it?
  • Time frame (We can deliver today or a time more CONVENIENT for you)
TEN STEPS TO A SALE

  1. Intro
  2. Ice breaker
  3. Listen
  4. Ask Questions
  5. Three to four second pause (In person sale)
  6. Trial/ Close ( Ex: Try it, you'll like it)
  7. Continue presentation
  8. 1-3 Questions
  9. Pause
  10. Power Close ( Use power words)
POWER WORDS
  • Free
  • New
  • Amazing
  • Bonus
  • More
  • Reward
  • Answer
  • Secrets
  • How
  • Discount
  • Exquisite
  • YOU
  • ...etc
Ice breakers using YOU
  • I have a suggestion for YOU
  • Heres an idea that could work for YOU
  • MORE people like YOU own one than ever before
  • The price is revelant to the benefits YOU receive